Università degli studi di Modena e Reggio Emilia

MaMa Camp: where students work alongside entrepreneurs

MaMa Camp (Marketing Management Camp) is an elective course within Unimore’s Master’s Degree in Marketing and Business Communication. Now in its fifth year, the course offers its students the opportunity to actively develop topics proposed by companies in a didactic environment, working with managers or entrepreneurs to address the proposed topics and propose innovative solutions.Born in 2016 from the idea of two former university classmates – Marcello Tedeschi, lecturer in Business Marketing at Unimore, and Professor Andrea Melioli, then manager of the Righi company and creator of vegetable ice cream, now a contract lecturer at Unimore – the MaMa Camp aimed to support small and medium-sized enterprises in innovation by involving Unimore students and focusing on brilliant and unconventional proposals from young minds.Initially in the form of a ‘business game’, the MaMa Camp involved students in the creation of new corporate and product communication strategies. The first edition, called ‘Food Camp’, saw the participation of 24 students divided into four teams, and after three months produced interesting results, and three students had the opportunity to continue their work experience at the Righi company with a one-year part-time internship.Since then, MaMa Camp students have been able to gain field experience in researching and analysing data, defining problems, formulating coherent reasoning and finding appropriate solutions, developing skills in time management, teamwork organisation, delegation, leadership and public speaking skills. This didactic model combines academic rigour and business practicality, placing the entrepreneur at the centre of the educational process, whose presence in the classroom in the role of customer contributes to creating a realistic business-like environment.The five editions of MaMa Camp saw the participation of over 80 students and ten different companies from sectors such as industry, distribution, services and even a non-profit organisation operating in the Reggio Emilia area.

Categorie: International - english